OVO HOODIE’S DIGITAL-FIRST STRATEGY THE FUTURE OF FASHION

In the fast-evolving world of fashion, digital-first brands are reshaping the industry. October’s Very Own (OVO) has embraced this shift with its Ovo hoodie, using a cutting-edge digital-first strategy to dominate the luxury streetwear market. By leveraging online exclusivity, social media marketing, and direct-to-consumer sales, OVO has set a ne